Privacy Policy Backman Heating & Cooling
At Backman Heating & Cooling, your trust is the foundation of our business. We understand that inviting us into your home for HVAC services requires a high level of confidence, and we extend that same level of care to your personal information.
This Privacy Policy describes how Backman Heating & Cooling (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit https://backmanheating.ca/ (the “Website”) or use our installation, repair, and maintenance services.
Our practices are designed to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and relevant provincial privacy legislation.
1. Information We Collect
We only collect the information necessary to provide you with high-quality HVAC services and a seamless online experience.
- Personal Identifiers: When you request a quote, book a service, or contact us, we may collect your name, email address, phone number, and physical service address.
- Service History: We maintain records of the furnaces, AC units, heat pumps, or water heaters we have serviced at your property, including past invoices and maintenance notes.
- Technical Data: Like most websites, we automatically collect certain information when you visit our Website, including your IP address, browser type, device information, and your interactions with our Website via cookies and tracking technologies.
- Call Recording: We may use phone call tracking for quality assurance and training purposes to ensure our dispatch and customer service teams meet our standards.
2. How We Use Your Information
We use your data to streamline our business operations. Specifically:
- Service Fulfillment: To schedule appointments, dispatch technicians to your home, and complete repairs or installations.
- Communication: To send appointment reminders, provide status updates on parts/equipment, and respond to your inquiries.
- Invoicing & Payments: To process transactions and maintain accurate financial records for tax and accounting purposes.
- Marketing & Promotions: With your consent, we may send you seasonal maintenance reminders (e.g., “Time for your Fall Furnace Tune-up”) or special offers. You can opt out of these at any time.
- Website Improvement: To analyze website traffic and optimize our online experience for users.
3. Consent
By providing us with your personal information to request a quote or book a service, you provide implied consent for us to collect and use that information for that specific purpose.
For secondary purposes, such as joining our email newsletter or receiving promotional SMS messages, we will ask for your express consent. You may withdraw your consent at any time by clicking the “unsubscribe” link in our emails or contacting our Privacy Officer directly.
4. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements (such as warranty records for installed equipment). When information is no longer required, it is securely shredded or deleted.
5. Third-Party Disclosure
We do not sell, rent, or trade your personal information to third parties.
However, we may share your data with trusted service providers who assist us in our operations, including:
- Subcontractors: Specialized technicians who may assist on specific projects.
- Technology Providers: CRM software, email marketing platforms, and payment processors.
- Legal Compliance: If required by law, we may disclose information to government authorities or law enforcement.
All third-party partners are contractually obligated to protect your data with the same level of security that we provide.
6. Security Measures
We take the security of your data seriously. We employ industry-standard safeguards to protect your personal information from unauthorized access, loss, or theft. This includes:
- SSL Encryption: Our website uses Secure Sockets Layer (SSL) technology to encrypt data transmitted between your browser and our server.
- Access Controls: Only employees who “need to know” your information to perform their jobs (e.g., dispatchers or billing clerks) are granted access to your personal data.
7. Cookies and Tracking
Our Website uses cookies to enhance your browsing experience and to generate HVAC leads.
- Google Analytics: We use this to understand how visitors use our site.
- Meta Pixels / Retargeting: We may use tracking pixels to show relevant HVAC offers to users who have previously visited our site when they are on social media platforms.
- Your Choice: You can set your browser to accept or block cookies. However, if you disable cookies, some parts of this Website may not function properly.
8. Your Rights
Under PIPEDA, you have the right to:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we update or correct any inaccurate or incomplete information.
- Deletion: Request that we delete your personal information (subject to legal and contractual obligations).
If you have any questions, we are here to assist you!